Incoming links to your website is an essential part of the search engine optimization (SEO) of your website. In fact, second to quality content on-site, incoming links is vital for high search engine rankings. Search engines determine your website’s popularity based on the number of optimized links leading to your website.

An incoming link is a hyperlink that points to your website from other websites, blogs and forums. Search engines decipher the number of links as an indication of your website’s credibility and worthiness to the search engine user. The other important factor in the incoming link is the anchor text or visible text to the reader. If specific keywords are hyperlinked back to your website, search engines use this information as a means of ranking your website for that keyword search.

This common and very effective SEO practice is often lacking in corporate websites. Incoming links are left to spontaneously develop from other websites or blogs but this may not reflect the keywords that would allow your website to rank well for specific search queries. These poorly optimized incoming links do not derive the full SEO potential that could greatly improve your search engine rankings for your product or service. Instead your website ranks high only for search queries of your company’s trading name.

At Corporate SEO Solutions, we manage your link building campaign by contacting webmasters and bloggers and negotiating with them for optimized incoming links. We regularly monitor your incoming links to ensure that they are existent and optimized to reap the full SEO benefit for your product or service.

We will also monitor any incoming links with a potentially adverse impact on your company’s reputation, product or service. This may often be present due to irate customers or unethical competitors who attempt to affect your company’s website ranking. We advise you accordingly and discuss your options to undo these negative incoming links without resorting to unethical SEO practices (black hat SEO).