Content is an essential  component of any SEO campaign and while optimization is crucial, frequently updated content plays a large part in encouraging search engines to rank your website favourably. Unfortunately many company websites do not update their content on a regular basis unless there is a new product to introduce or important announcement for customers.

Corporate websites often maintain attractive websites that are laden with graphics, animations and limited text content to portray a certain image. In the ‘eyes’ of the search engines, a picture is not worth a thousand words and while image and video optimization should be considered, it is the optimized and frequently updated text content that is of the greatest SEO benefit.

If regularly updated content that is rich in keywords does not bode well for your company website, then we will set up micro-sites (portals) and blogs which will provide constantly updated content and climb the search engine rankings. These portals are designed for the sole purpose of filtering traffic through to your website.

Online portals allow your company to retain its website’s traditional design while gaining the benefit of groups of individual portals with regular content. Combined with effective link building and social media optimization through link baiting, these portals may score higher in search engine rankings and ultimately redirect the traffic back to your company website.

Online portals also offer the additional benefit of presenting your products and services in a multitude of formats which may not be suitable for your company’s website. As any salesperson will confess, different sales tactics and strategies have to be adopted for different sectors of the market. It is often impractical and unprofessional to integrate these different strategies within the core content of your company’s website.

At Corporate SEO Solutions, we will construct individual portals with appropriate content to grab the reader’s attention and redirect them to your company’s website where they can be further educated on your products or services or initiate a sale.